Collateral
Sales decks, tools, and resources for CS and Sales teams.
Resources
Sales Decks
Full Sales Deck v2
Complete sales presentation covering all Boostly products, value props, and case studies.
Activation Deck
Onboarding presentation for new customers covering setup and best practices.
Infographics & Visual Assets
Product One-Pagers & Case Studies
Case Studies
Westside Pizza Case Study (V2)
31-location corporate case study showing $85k revenue, 16k subscribers, and 550 Google reviews.
Fox's Pizza Den Case Study
Franchise case study demonstrating Boostly's impact on multi-location operations.
Domino's 90-Day Impact (V2)
90-day results analysis for Domino's franchise locations.
Marketing Packages Case Studies
Compilation of case studies for various marketing package offerings.
Process Documents
Videos
Optimize Your Google Business Profile
Tutorial on optimizing Google Business Profile for restaurant success and local SEO.
Hashtags Strategy
Best practices for hashtag usage in restaurant social media marketing.
Reposts on Instagram
Guide to leveraging reposts and user-generated content on Instagram.
Pricing
Complete pricing details for all Boostly products and bundles.
Price Sheet
| Product | Category | Price | Notes |
|---|---|---|---|
| Boostly Accelerator Bundle | Comprehensive Growth | Starting at $300/month | Adjust texting tier as needed. $500 launch fee |
| Boostly SEO | Attract New Guests | $500/month | |
| Offsite SEO | Attract New Guests | $200/month | |
| Boostly Social | Attract New Guests | $500/month | |
| Texting | Turn Guests Into Regulars | $130-$1,000/month | Usage-based tiers + $500 launch fee |
| Boostly Tap Cards | Turn Guests Into Regulars | $150/month | |
| Boostly Box | Turn Guests Into Regulars | Bundle Only | Not available separately |
| Review Response | Grow Your Reputation | $200/month |
Contract Terms (All Products):
- Standard contract length: 12 months
- Annual contracts: Pay upfront for 14 months of service (2 months free)
- Pilot contracts: 3-month term available for large franchises (requires manager approval)
- 30 Day Money-back guarantee
- Launch Fee: $500
- Tier auto-upgrades after two consecutive months of exceeding credits by 120%
Product Bundles
Boostly Accelerator BundleComprehensive Growth
$300/mo
What's Included:
- Starter Texting Tier - 2,000 credits ($130/month value)
- Boostly Rally with 10 tap cards ($150/month value)
- Review Response ($200/month value)
- Offsite SEO ($200/month value)
- Boostly Box ($130 one-time value)
- Launch setup included ($500 value)
Standalone Value: $680/month + $500 launch fee.
Qualify If
- New or established restaurant looking for comprehensive growth solution.
- Willing to engage with texting platform (starter tier minimum)
- Ideally has in-store traffic for Tap Cards and Box deployment.
Key Selling Points
- "Best value—get 5 products for less than the cost of 3"
- "Complete growth system: attract new guests, turn them into regulars, build your reputation"
- "Everything you need to compete with chains and dominate locally"
Texting Credit Tiers
| Tier | Price/Month | Credits | Overage/Credit | Subscriber Range |
|---|---|---|---|---|
| Starter (Included) | $0 | 2,000 | $0.07 | 0-250 |
| Essentials | +$60 | 3,200 | $0.064 | 250-500 |
| Growth | +$130 | 4,800 | $0.059 | 500-650 |
| Plus | +$220 | 7,000 | $0.055 | 650-1,000 |
| Pro | +$345 | 10,500 | $0.050 | 1,000-1,500 |
| Elite | +$545 | 16,000 | $0.047 | 1,500-2,500 |
| Max | +$720 | 21,250 | $0.045 | 2,500-3,000 |
| Enterprise | +$870 | 26,667 | $0.042 | 3,000-4,000 |
Individual Products
Universal Qualification Requirement
To buy any Boostly product, the restaurant must be willing to have at least the free bottom tier of texting. If a restaurant never plans to text customers, do not sell to them.
Boostly SEOAttract New Guests
$500/mo
What's Included:
- Complete local search optimization with Google Business Profile audits, monthly reviews, and ongoing optimization
- Management of 70+ local listings across Apple Maps, Foursquare, TripAdvisor, Yellow Pages, Waze, and other voice search sources
- In-depth website SEO audits and recommendations
- 1-2 brand-aligned blog articles per month
- Monthly performance reporting that surfaces traffic, rankings, and map visibility
Qualify If
- NOT a franchise (franchises typically have central control)
- Not in top 3 on Google for their keywords
- OR incomplete Google Business Profile
- OR not showing up in major directories
- OR under-optimized website
Key Selling Points
- "Most restaurants aren't even ranking for their own name"
- "70+ directories = voice search, Apple Maps, Google Maps dominance"
- "Blog content helps you own local search terms like 'best pizza in [city]'"
- "Google is the largest online storefront from a traffic perspective"
Offsite SEOAttract New Guests
$200/mo
What's Included:
- Google Business Profile optimization
- Management of 70+ local listings
- Monthly performance reporting
Designed for restaurants without website control who still want to win in search.
Qualify If
Don't have control of their website OR not in top 3 on Google OR incomplete Google Business Profile OR not showing up in major directories.
Key Selling Points
- "Most restaurants aren't even ranking for their own name"
- "70+ directories = voice search, Apple Maps, Google Maps dominance"
- "Google is the largest online storefront from a traffic perspective"
Boostly SocialAttract New Guests
$500/mo
What's Included:
- Done-for-you social media management across two channels
- Up to three custom posts per week per channel
- Fully managed static content
- Monthly performance reporting
Qualify If
Inconsistent social media posting OR no social media presence OR understaffed team that can't maintain regular content OR wants to build brand awareness locally.
Only sell if the restaurant can provide the content and commits to it.
Key Selling Points
- "You don't have time to post 6x/week. We do it for you."
- "Consistent social presence = trust and top-of-mind awareness"
Texting (Usage-Based)Turn Guests Into Regulars
$130-$1,000/mo
Gamified SMS marketing engine
Credit System:
- Basic SMS: 1 credit per message
- Premium messages (MMS, gamified, interactive): 3 credits per message
- Overages apply as shown in table
Pricing Tiers
| Tier | Price/Month | Credits | Overage/Credit | Subscriber Range |
|---|---|---|---|---|
| Starter | $130 | 2,000 | $0.07 | 0-250 |
| Essentials | $190 | 3,200 | $0.064 | 250-500 |
| Growth | $260 | 4,800 | $0.059 | 500-650 |
| Plus | $350 | 7,000 | $0.055 | 650-1,000 |
| Pro | $475 | 10,500 | $0.050 | 1,000-1,500 |
| Elite | $675 | 16,000 | $0.047 | 1,500-2,500 |
| Max | $850 | 21,250 | $0.045 | 2,500-3,000 |
| Enterprise | $1,000 | 26,667 | $0.042 | 3,000-4,000 |
Key Selling Points
- "Every text gets read"
- "Completely trackable and most people get a 7x-10x ROI"
- "Can be completely automated"
- "Because of our patent, we're the only people in the world that can invite POS customers to join on day 1"
- "Gamified messages get 3-10x higher engagement than regular SMS"
- "Your owned channel—not dependent on social media algorithms"
Boostly Tap Cards (Rally)Turn Guests Into Regulars
$150/mo
What's Included:
- Gamified employee engagement platform via tap cards
- Done-for-you setup
- Leaderboards to drive competition
- Campaign tools for text joins and reviews
- Automated incentive fulfillment through gift cards
- First 10 cards included
- Additional cards: $10 one-time cost each
Qualify If
- Has in-store traffic and 3+ employees at any given time
- Strong manager willing to run competitions
- Pain points around younger generation employee management
Key Selling Points
- "Turn your employees into your marketing team"
- "Younger employees respond to competition and instant rewards"
- "We automate the whole thing—you just set the goals"
- "We have people who generate 200+ subscribers in a week, or 100 reviews"
Boostly BoxTurn Guests Into RegularsBundle Only
BUNDLE ONLY: This product is only available as part of the Boostly Accelerator Bundle ($300/month). Cannot be purchased separately.
What's Included:
- Box of QR code stickers for tables, to-go orders, bathrooms, and point of purchase displays
- Optional window stickers on request
- Customizable Linktree destination to capture signups
Qualify If
Has in-store traffic including dine-in tables and/or willing to add labels to to-go orders. Manager/owner willing to place stickers and maintain signage.
Key Selling Points
- "Turn every table and takeout bag into a signup opportunity"
- "One-time investment that works 24/7 to build your list"
- "Most customers are already looking at their phones—make it easy to join"
- "QR codes convert 3-5x better than verbal asks alone"
Review ResponseGrow Your Reputation
$200/mo
What's Included:
- AI-powered keyword-optimized responses to every Google review
- Handles both positive and negative reviews
- Unlimited volume on the Google platform
Key Selling Points
- "Every review is an SEO opportunity if you respond with keywords"
- "Negative reviews handled professionally and quickly"
- "Save hours each week, fully automated"
Strategy
Product positioning and sales playbooks.
Product Strategy
Boostly's goal is to become the full-stack marketing solution for restaurant owners by:
- Driving awareness through SEO, Reviews, Social, and Ads
- Converting awareness into subscribers via our Gamified Subscribe Engine (Boostly Box + Boostly Rally)
- Generating repeat purchase through Gamified Messages
Coming Soon: naming for each product, more bundles, a guarantee, and Box and Ads optimizations.
Sales Strategy & Positioning
Entry Strategy: Boostly Accelerator Bundle ($300/month)
- Lowest barrier to entry
- Gets customer into ecosystem with immediate value across awareness + conversion
- Natural upgrade path as they grow
Full-Stack Upsell Path
- Start with Boostly Accelerator ($300/month)
- Add Boostly SEO ($500/month) → Now driving organic + paid awareness
- Add Boostly Social ($500/month) → Complete awareness layer
- Upgrade texting tier as subscriber base grows
- Add more Rally cards as team expands
Launch Fee Summary
- Texting: $500
- Boostly Accelerator Bundle: $500
- All other products: No launch fee
Contract Terms Summary
- General contracts: 12-months
- Pilot contracts: 3-month pilot available for large franchises with manager approval
- Annual upfront payment: 14-month agreement (2 months free when paid upfront)
- Money-back guarantee: SMS only (30 days); Marketing packages have no MBG